{"id":7488,"date":"2022-12-08T13:45:00","date_gmt":"2022-12-08T12:45:00","guid":{"rendered":"https:\/\/davidreger.com\/?p=7488"},"modified":"2022-12-08T13:45:00","modified_gmt":"2022-12-08T12:45:00","slug":"taking-a-stand","status":"publish","type":"post","link":"https:\/\/davidreger.com\/en\/taking-a-stand\/","title":{"rendered":"Come out of hiding"},"content":{"rendered":"\n
\n

At NEURA Robotics, everyone knows who I am, of course. If only because of my hairstyle \u2013 which, by the way, I already had as a teenager. But I\u2019m not at all at ease with flashbulbs. I found that out recently when photographers and designers accompanied me on my way through NEURA. They were all super nice people, please understand me correctly! But what could I have done in such a whole day everything meaningful and important! Instead: Photographed in a black blazer on a blue velvet chair, surrounded by my team in a white blazer, standing on a staircase, sitting at a desk \u2013 even with pizza boxes in the kitchen. Scene changes again and again. Pictures in front of the company headquarters and from production. Standing leg \u2013 playing leg, smile! Please don\u2019t tense up and just naturally put your hand down a centimeter and maybe tilt your head a little? And always look nicely at the camera. And that with me! A Swabian who is reserved and down-to-earth and also wants to remain so.<\/p>\n\n\n\n

So why do I give such importance to a photo shoot when there would be so much else to do? Well: Taking a stand in a morally troubled world is important to me. And statements that I make as a person should also be connected to and backed up by my face. For example, when I\u2019m asked what will move Germany forward in the future and I make it clear again that we need to revive our innovative spirit, finally need a bit of courage and determination to get ahead. If we always just follow familiar paths, we won\u2019t discover anything new. And if we then venture into unknown territory and are successful, then we need to trumpet louder so that the whole world knows!  Convincing others and carrying them away \u2013 this is only possible if you yourself believe in what you are doing and also show it \u2013 even sometimes in the spotlight or in front of the camera. I am convinced that I am also helping to make Germany more attractive again as a business location.<\/p>\n\n\n\n

It\u2019s a paradox that the Germans have so many hidden champions, but simply don\u2019t sell and present themselves appropriately in a global comparison. Just driving from Metzingen to Stuttgart always makes me smile! Whomever you drive past there: the \u201clittle ones\u201d who are actually really the greatest thing Baden-W\u00fcrttemberg has to offer. That\u2019s something I do differently with NEURA Robotics. We\u2019ve been doing a lot of public relations work since day one, we\u2019re visible. And we\u2019ll be stepping it up a few notches soon enough. Because in terms of visibility and self-confidence, I want to set new standards in Germany as a business location and also encourage other entrepreneurs: Dare to come out of the woodwork!<\/p>\n\n\n\n

Today, much faster than expected, I am in the public eye as a person, I am asked for my opinion and people listen to me. For example, as an advisor in the Senate of the Economy or as the patron of the state-wide Founders\u2019 Prize. Or when we surprise everyone again next year at Automatica. I am the face that represents the next generation of robotics \u2013 cognitive robotics. For that, it\u2019s worth overcoming my own sensitivities and letting the professionals with the cameras do their job.<\/p>\n\n\n\n

My goal wasn\u2019t just to take good pictures for journalists or this website. I wanted people to experience the different aspects and moods of my everyday life, to maybe get to know me a little better. And our photographer really absolutely succeeded in capturing moments that show me as I am. Thank you for that!<\/p>\n\n\n\n

<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I’d like to encourage German entrepreneurs: Come out of hiding! It is a paradox that the Germans have so many hidden champions, but simply do not sell and present themselves adequately in a global comparison. Good friends know that while I like to take the lead, I don’t really seek to be in the spotlight.<\/p>\n","protected":false},"author":6,"featured_media":108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_crdt_document":"","footnotes":""},"categories":[129,35],"tags":[196,146,147,164],"class_list":["post-7488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-2","category-thoughts","tag-business-location","tag-david-reger","tag-germany","tag-hidden-champions"],"acf":[],"yoast_head":"\nCome out of hiding - David Reger<\/title>\n<meta name=\"description\" content=\"David Reger\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/davidreger.com\/en\/taking-a-stand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come out of hiding - 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